Started in the fall of 2006,
Hollan is a partnership between Holly Schmidt and Allan Penn.
Holly has a nonfiction publishing background, in editorial, marketing,
and management, and Allan was a commercial photographer for more
than 20 years. They joined forces to launch Hollan with
the intention of creating books with an edge, whether it be visual,
conceptual, or editorial.
At Hollan, we develop compelling book concepts and work with
promotable authors to develop proposals. We then sell the projects
to publishers, who print, market, and distribute the books. We
view ourselves as an outside editorial department, a unique creative
shop that can bring a fresh perspective to publishers’ lists.
We create books in a wide range of non-fiction categories, from
beautiful illustrated books to quirky gift books to hard-working
narrative books. Our books have been published by dozens of major
trade and independent publishers. We offer a customized approach
for each project and publisher, and can provide services ranging
from simple manuscript agenting to full book packaging with photography.
learn more about our photography services and to view our portfolio,