Started in the fall of 2006, Hollan is a partnership between Holly Schmidt and Allan Penn. Holly has a nonfiction publishing background, in editorial, marketing, and management, and Allan was a commercial photographer for more than 20 years.  They joined forces to launch Hollan with the intention of creating books with an edge, whether it be visual, conceptual, or editorial.

At Hollan, we develop compelling book concepts and work with promotable authors to develop proposals. We then sell the projects to publishers, who print, market, and distribute the books. We view ourselves as an outside editorial department, a unique creative shop that can bring a fresh perspective to publishers’ lists.

We create books in a wide range of non-fiction categories, from beautiful illustrated books to quirky gift books to hard-working narrative books. Our books have been published by dozens of major trade and independent publishers. We offer a customized approach for each project and publisher, and can provide services ranging from simple manuscript agenting to full book packaging with photography.

To learn more about our photography services and to view our portfolio,
click on Photography.